LIST OF TABLES


Table Page

 1 Firms included in study. . . . . 2

 2 Retailers included in study; number of firms, number of
 stores, share of grocery sales in market area, and total
 weekly celery volume . . . . 4

 3 Wholesalers included in study: number of firms and
 weekly celery volume . . . . 5

 4 Retailers and wholesalers included in study: size class
 in terms of weekly celery volume, total weekly volume
 and percent of each size class . . . 5

 5 Retail firms by market area: celery share of produce
 sales and average weekly celery volume per store . 6

 6 Total weekly volume of celery used, volume purchased
 directly from shippers by study firms. . . ... 10

 7 Retailers included in study: combined weekly celery
 volume and proportion purchased from shippers and whole-
 salers .. .. . . . . 11

 8 Celery transportation cost per crate and transit time
 from Florida and California to study market areas. ... .12

 9 Retailer and wholesaler preferences for celery container
 types, by market area, firm type, and total weekly volume
 by celery stalks handled . . . . 14

 10 Study firms' evaluations of Florida and California celery
 color . . . . . . 19

 11 Study firms' evaluations of Florida and California celery
 leaf quantity. . . . .. .. 23

 12 Study firms' evaluations of Florida and California celery
 leaf quality . . . .... .. 25

 13 Study firms' evaluations of Florida and California celery
 stalk compactness. . . . .... 28