TABLE OF CONTENTS (Continued)

 Page
 Retail Merchandising Practices. . . . .. 40

 In-Store Handling, Preparation and Reworking. . ... 40

 Retail packaging of whole stalks. . ... 41
 Reworking . . . . . 43

 Pricing . . . . . 44
 Display Techniques. .... . . . 45
 Display Space . . . . .. .. 45
 Tie-ins . . . . . .. 46
 Promotional Activities. . . . ... 47
 Poiht-of-Purchase Material. . . ... 49

CONCLUSIONS AND RECOMMENDATIONS. . . . . 52

 Recommendatio s . . . . . .. 56

APPENDIX . . . . .. .. . . 59