TABLE OF CONTENTS


Page


LIST OF TABLES . . . .

SUMMARY . . . .

INTRODUCTION . . . .

 Procedure . . . .
 Market Structure and Characteristics.

RESEARCH FINDINGS . . .

 Sources of Celery . . .

 Growing Area and Season .. ...
 Supplier Type . . .

 Transportation . . .
 Containers . . . .
 Product Characteristics . .

 Color . . . .
 Leaf Characteristics . .

 Leaf quantity . .
 Leaf quality . .

 Compactness of Stalks . .
 Rib Characteristics . ..
 Other Product Characteristics .

 Quality of Pack .. . .

 Physical Characteristics .
 Count and Uniformity . .
 Other Pack Considerations .


Celery Purcnases Dy Ketailers ana wnoiesaiers

 Ratio of Whole Stalks to Hearts . .


Packaging Preferences by Wholesalers and Retailers. .

 Reaction to shorter whole stalk celery . .





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