Table 3 (continued)--Sales by Product Type and Firm Size Class,
 104 woody ornamental nurseries in Florida, 1988.

 Product Type Small Medium Large Very Large Total

 ------------------percentages----------------------
Deciduous trees 10.3% 14.3% 9.1% 13.9% 11.5%
Deciduous shrubs 4.7% 1.2% 3.9% 11.6% 5.9%
Broadleaved evergrn shrubs 29.0% 27.0% 28.2% 21.9% 26.1%
Narrowleaved evergrn shrubs 19.4% 18.3% 10.4% 14.0% 13.5%
Evergreen trees 5.0% 23.4% 19.4% 5.9% 14.8%
Vines & ground covers 10.1% 8.1% 12.0% 2.5% 8.3%
Roses 1.1% 0.0% 0.7% 7.3% 2.6%
Herbaceous perennial 3.6% 2.0% 1.3% 0.2% 1.3%
Tree fruits 0.8% 0.4% 9.5% 9.8% 7.4%
Small fruits 0.0% 0.0% 0.1% 1.3% 0.4%
Propagating material 15.9% 5.1% 3.5% 0.9% 4.0%
Other 0.0% 0.0% 2.1% 10.6% 4.2%
 --------------------------------------------------------
 100.0% 100.0% 100.0% 100.0% 100.0%

 Sales of deciduous shrubs were dominated by very large firms with 11.6% of their total sales.
 Small and medium sized firms had greater sales in narrow-leaved evergreen shrubs: 19.4% and 18.3%,
 respectively. Medium and large firms had significantly greater sales for evergreen trees (23.4% and
 19.4%) than did small (5.0%) and very large (5.9%) firms. Roses were produced almost entirely by
 very large firms, while propagating material was a specialty of small firms.


 Sales by Root Media Holding Type

 Table 4 shows survey results for industry sales compiled by root media holding type. The
 largest share of sales were for plastic nursery containers, at $100.8 million, or 82% of total industry
 sales. Also significant were balled and burlapped materials ($11.5 million, 9.3%), and bare root stock
 ($6.6 million, 5.4%). Surprisingly, the widely popularized production system of "field grow bags"
 (in-ground fabric containers) accounted for only $129 thousand in sales, indicating that this system
 has not gained acceptance by Florida growers, in spite of the many advantages claimed by vendors.
 It is possible that sales reported for field-grown stock (balled and burlapped, process balled, field
 grow bag) are under-represented because the survey sampling procedure may have excluded many
 field producers due to the low densities plant units involved in growing large, specimen trees.

 Table 4--Sales by Root Media Holding Type and Firm Size Class,
 104 woody ornamental nurseries in Florida, 1988.

 Media Small Medium Large Very Large Total
 ..........................................................................
 Bare root 0.3% 8.9% 8.2% 2.2% 5.4%
 Balled & burlapped 6.4% 22.1% 9.0% 6.0% 9.3%
 Container 92.8% 68.5% 77.0% 89.6% 82.0%
 Balled & potted 0.2% 0.4% 5.5% 0.3% 2.4%
 Process balled 0.2% 0.0% 0.0% 1.9% 0.7%
 Field grow bag 0.1% 0.1% 0.2% 0.0% 0.1%
 Other 0.0% 0.0% 0.0% 0.0% 0.0%

 100.0% 100.0% 100.0% 100.0% 100.0%
 100.0% 100.0% 100.0% 100.0% 100.0%