CONCLUSIONS Increased trade between the United States and Mexico appears inevitable for a wide range of goods, including perishables. The distribution system serving Mexico presents both problems and opportunities for firms importing or exporting perishables. Among the problems are: Almost complete reliance for overland perishables movements on a trucking system plagued with older equipment and congested, poorly maintained roadways. A lack of refrigerated storage. This problem is particularly critical with respect to public warehousing and ports. Inefficient ports and rail systems. While these problems are severe, improvements are being effected thanks, largely, to reduced regulatory controls, privatization, and competitive pressures and investments from the U.S. and other nations. For example, U.S. railroads, motor carriers, and full-service logistics firms are establishing operations in Mexico, either independent or in partnership with Mexican counterparts. Indeed, the provision of logistical services and related equipment is a significant trade opportunity for U.S. firms. Opportunities include: Improving clearance procedures for trade among the North American nations. The existence of excess transport capacity due to freight imbalances. This may be of particular advantage for U.S. exporters of perishables. The existence of a strata of Mexican firms with modem business practices and marketing strategies targeted toward Mexico's upper and middle classes. Such firms are well-suited for joint ventures and other cooperative arrangements for U.S. firms doing business in Mexico.