acquiring refrigerators and microwaves. Finally, in urban areas the pace of life is increasing and women are more frequently seen in the workplace. As a result, the demand for convenience foods is increasing. Perhaps the greatest long term potential is with regard to meats. The large majority of U.S. grain and oilseed exports to Mexico are for feed. In many cases, rather than exporting the feedstuffs, it may be advantageous to produce meat in the U.S. and export it to Mexico. Several factors suggest that this will increasingly be true. Among these are: improvements in technologies for transporting chilled and frozen cargoes, the flexibility of refrigerated containers for backhauls, relaxation of tariff and non-tariff barriers to meat imports into Mexico, and increasing demands among Mexican consumers for high quality meats.