The Determinants of Motor Carrier Freight Rates for Florida Perishables by Richard Beilock Trucking is the primary mode for shipping Florida perisha- bles. During the shipping season, over a thousand trucks a day may leave Florida, each with a unique destination and carrying one or more of a variety of perishable agricultural products. Carriers, receivers, shippers and truck brokers are involved in the markets for transportation services. All parties interact in a setting free from government regulation of rates, entry, or service quality. Little is known regarding the factors which influence rate differentials between loads, both within the same time period and across time. Such information is of importance on several levels. First, a better understanding of the ratemaking pro- cess would help shippers and carriers to adjust their opera- tions to enhance their revenues. Second, it would be of value to economists and policymakers in assessing the probable im- pacts of policies relating to the marketing and distribution of perishables. Finally, information about this transportation market may provide insights into other transportation markets. In particular, the workings of an unregulated, competitively structured transportation market, such as that for Florida perishables, may indicate how other still regulated or recently deregulated transportation markets will evolve in the absence of government intervention. This study investigates the effects of carrier status, method of load arrangement, and load and shipment characteris- tics on freight rates. The specific objectives are to deter- mine: