Bulletin 142, Dairying in Florida absolutely essential for farmers at the present time to increase the production per cow; for with even the best of management the majority of dairy cows in the State are not profitable. COW TESTING ASSOCIATIONS Nothing will furnish a greater incentive to increase the pro- duction of dairy cows than a state, county or community cow testing association. Following the organization of such asso- ciations, dairying is put on a business basis. So long as 1he dairy business is conducted in a haphazard sort of way it will be a gamble. Few dairymen in the State keep individual production records, and there is much of speculation in their operations. With cow testing associations in operation the dairyman would know the producing ability of every cow in his herd; all would be on an equal footing. The poor producers would be eliminated for the reason that they take time, labor, feed and care which the busy dairyman cannot afford to give them. Keeping individual records enables the dairyman to cull out the unprofitable cows. It also indicates the high-producers from which the calves should be saved to build up the herd. Keeping a record of the feed consumed and the milk produced by each individual in the herd is simply putting dairying on a business basis, which is the only way to conduct any business economically. SOME DAIRY POINTERS 1. The individual cow is the foundation of dairying. 2. The dairy is a factory, and like all factories, the larger the production of each machine (the individual cow) the lower is the cost of production. 3. Only by keeping- records of production can the value of individual cows be known. 4. The feeding of scrub cows and the "scrub" feeding of good cows are two of the commonest mistakes in dairying. 5. Save all heifer calves from the best producing cows in the herd to replace the unprofitable cows. 6. Use a good sire. Without a good sire improvement in the herd is impossible. 7. Get rid of the unprofitable cows in the dairy. The milk scales and Babcock test will point them out. 8. Proof that kindness and regularity in milking and feeding is appreciated by the dairy cow will be shown in the larger- flow of milk.