Florida Agricultural Experiment Station IMPROVING THE HERD BY SELECTION One of the chief reasons for the low production record of cows in Florida is that dairymen in the past have paid no attention to improving their herds. They have been content to buy ad- ditional cows when more milk was needed and to sell cows when a surplus was produced. To build up a profitable herd and to do it economically thru careful selection will require at least ten years. This may seem like a long time, but investigation will show that the most successful dairymen have been in the busi- ness for a period much longer than that. The work of increasing the productiveness of a dairy herd thru selection must begin with the individual as a unit. Cows with the best performance records are mated to a bull backed by a line of high-producing ancestors. Even this will not guar- antee offspring equal to their parents in productiveness, since the law of chance operates to make results uncertain. However, the average will be as good as their parents, and some will ex- ceed their dam's record. These better producers are bred for further improvement. INFLUENCE OF THE SIRE While it is true that by proper selection" the productiveness of a herd can be greatly increased, it is not enough that dams with high-producing records be selected. It is just as important that sires from heavy producers be chosen. They have as much to FIG. 20.-A good purebred Jersey sire