Table 21.--Proportion of the consumer's retail food dollar spent on fresh grapefruit that is returned
 to various marketing channel participants, 1964-65 through 1976-77 seasons



 Retail value FOB-retail Packing cost Picking & On-tree value
Season margin hauling costs

 Cost Share Cost Share Cost Share Cost Share Cost Share

 $/box Percent $/box Percent $/box Percent $/box Percent $/box Percent

1964-65 10.57 100 6.45 61 1.37 13 .45 4 2.30 22
1965-66 10.00 100 5.69 57 1.41 14 .50 5 2.40 24
1966-67 9.33 100 5.94 64 1.41 15 .48 5 1.50 16
1967-68 10.85 100 5.82 54 1.56 14 .55 5 2.92 27
1968-69 11.02 100 7.21 65 1.57 14 .55 5 1.70 15

1969-70 11.48 100 6.82 60 1.66 14 .60 5 2.40 21
1970-71 11.22 100 6.68 60 1.71 15 .62 5 2.21 20
1971-72 12.54 100 7.27 58 1.72 14 .66 5 2.89 23
1972-73 13.47 100 7.98 59 1.77 13 .74 6 2.98 22
1973-74 13.97 100 8.81 63 2.06 15 .85 6 2.25 16

1974-75 15.02 100 9.40 63 2.21 15 .68 4 2.73 18
1975-76 14.48 100 9.22 64 2.27 15 .69 5 2.30 16
1976-77 15.76 100 10.08 64 2.55 16 .74 5 2.39 15


Standard
 Deviation --- 3.3 .870 .577 3.91

Mean -- 60.9 14.4 5 19.6

Coefficient
 of Variation --- .054 .060 .115 .199