Table 20.--Proportion of the consumer's food dollar spent on 46-ounce cans of single-strength grape-
 fruit juices that is returned to various marketing channel participants, 1964-65 through
 1976-77 seasons


 Retail value FOB-retail Processing Picking &
 Season margin costs hauling costs
 SeasonCost Share Cost Share Cost Share Cost Share Cost Share
 Cost Share Cost Share Cost Share Cost Share Cost Share


/icase Percent $/case Percent


100
100
100
100
100

100
100
100
100
100

100
100
100


1.27
1.38
1.34
1.20
1.43

1.36
1.34
1.33
1.48
1.40

1.57
1.51
1.27


$/case Percent


1.62
1.70
1.68
1.88
1.86

1.98
2.06
2.06
2.16
2.39

2.87
2.82
2.92


$/case Percent


.42
.49
.46
.53
.55

.58
.59
.60
.68
.78

.78
.78
.96


$/case Percent


1.12
1.10
.55
1.10
.66

1.50
1.75
1.82
1.28
1.02

.69
.79
1.37


.103

L.. 75


b.* y 4


Coefficient
 of
 Variation .140


.075


3.84


.459


26.5 2.15



 .145 .213


1964-65
1965-66
1966-67
1967-68
1968-69

1969-70
1970-71
1971-72
1972-73
1973-74

1974-75
1975-76
1976-77


4.43
4.67
4.03
4.71
4.50

5.42
5.74
5.81
5.60
5.59

5.91
5.90
6.52


StaIndard
 Deviation .741


4.52


40.7


1.76


11.6


.111


6.7

21.31



 .314


.152


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