Table 19.--Proportion of the consumer's food dollar spent on 6-ounce cans of frozen concentrated


orange juice that
1976-77 seasons


is returned to various marketing channel participants, 1964-65 through


 Re l v e FOB-retail Processing Picking &
 Retail value On-tree value
 Sean margin costs hauling costs
Season
 Cost Share Cost Share Cost Share Cost Share Cost Share

 $/doz. Percent $/doz. Percent $/doz. Percent $/doz. Percent $/doz. Percent

1964-65 2.32 100 .70 30 .54 23 .19 8 .89 39
1965-66 2.20 100 .58 26 .59 27 .26 12 .77 35
1966-67 1.75 100 .56 32 .52 30 .24 14 .43 24
1967-68 2.15 100 .53 25 .56 26 .28 13 .78 36
1968-69 2.44 100 .66 27 .56 23 .35 14 .87 36

1969-70 2.17 100 .71 33 .60 28 .34 16 .52 24
1970-71 2.22 100 .62 28 .61 28 .36 16 .63 28
1971-72 2.46 100 .58 24 .60 24 .37 15 .91 37
1972-73 2.39 100 .65 27 .67 28 .41 17 .66 28
1973-74 2.44 100 .62 25 .76 31 .46 19 .60 25

1974-75 2.60 100 .59 23 .85 33 .43 16 .73 28
1975-76 2.67 100 .64 24 .81 30 .44 17 .78 29
1976-77 3.20 100 .82 26 .87 27 .58 18 .93 29


Standard
 Deviation --- 3.09 3.04 2.89 5.27

 Mean --- 26.9 27.5 15.0 30.6

 Coefficient
 of Variation --- .115 .111 .192 .172