Table 17.--FOB shipping point and retail prices for 12 6-ounce cans of
 frozen concentrated orange juice, 1964-65 through 1976-77
 seasons


 FOB FOB-retail margin
 FOB
 Retail shipping
Season price a point Percent
 Spice point
 price Actual of retail
 value

 $ per 12 6-oz. cans Percent

1964-65 2.32 1.62 .70 30
1965-66 2.20 1.62 .58 26
1966-67 1.75 1.19 .56 32
1967-68 2.15 1.62 .53 25
1968-69 2.44 1.78 .66 27
1969-70 2.17 1.46 .71 33
1970-71 2.22 1.60 .62 28
1971-72 2.46 1.88 .58 24
1972-73 2.39 1.74 .65 27
1973-74 2.44 1.82 .62 25
1974-75 2.60 2.01 .59 23
1975-76 2.67 2.03 .64 24
1976-77 3.20 2.38 .82 26



 Weighted monthly average price for the season December through
November calculated from retail data reported by the Market Research
Corporation of America [13].

 Processor's card prices of non-advertised brands as reported by
Florida Citrus Mutual [6].