TABLE OF CONTENTS


ABSTRACT . . . . .


ACKNOWLEDGMENTS . . . .


TABLE OF CONTENTS . . .


LIST OF TABLES . . . .


LIST OF FIGURES . . . .


INTRODUCTION . . . .


TRENDS IN PRODUCTION, VALUE OF PRODUCTION,


HARVESTING AND HAULING COSTS . .


FRESH PACKING AND SELLING COSTS . .


PACKING COSTS . . . .


PROCESSING, WAREHOUSING AND SELLING .


WHOLESALING AND RETAILING COSTS . .


COSTS OF MARKETING CHANNEL FUNCTIONS .


SUMMARY . . . .


REFERENCES . . . .


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