BUSINESS ANALYSIS OF FOLIAGE NURSERIES IN FLORIDA, 1973


 George R. Pcr'kins and CaroJya AlMeter


 IN REDUCTION


 Data for this report were collected through personal interviews
 with participating nurseries. The cooperating nurseries were not
 selected on a statistical sampling basis. Many of the nurseries
 joined the survey when it was started several years ago and have con-
 tinued to participate. Ea:h year some new nurseries wishing to par-
 ticipate are included in the analysis and those desiring to discontinue
 are eliminated. The data refer to the 1973 tax year which may, in some
 instances, not strictly conf.,rm to the 1973 calander year.
 In order to assemble the, tables which follow in this report, a
 set of figures, developed from comparable data from each cooperating
 nursery, was generated. The figures were classified into two major
 sections. The first major section contains averages for nurseries
 by the level or volume produced. The second section classifies nurseries
 by their profit levels. Within each major section, the tables were
 divided into specified information, i.e., rate of production, level of
 profit, etc.
 Those nurseries having sales in excess of $355,000 were classified
as large volume operations and those having sales less than $286,000
were designated as small volume. Each table has figures selected as
"the one best measure" followed by "other useful indicators" which may
be significant to nurserymen.


 GEORGE R. PERKINS was formerly extension economist and assistant
professor of food and resource economics. CAROLYN ALMETER is a statis-
tical aide in the Food and Resource Economics Department.