Table 12.--Total cost for processing, warehousing and selling Florida
 frozen, 450 brix, orange concentrate, 1965-66 through 1973-
 74 seasons


 Average
 Cost per equivalent A
SeasonCost per case, Cost per equivalent retail price
Season 4a gallon (excluding
 48/6-oz. per 48/6-oz.,
 packing materials) per 48/6-o.b
 cans in cases


Actual

$0.589

0.456

0.532

0.533

0.597

0.604

0.587

0.627

0.745


Indexc

112

 87

 101

 101

 114

 115

 112

 119

 142


Actual Indexc

$8.80 108

7.00 86

8.60 106

9.76 120

8.68 107

8.88 109

9.84 .121

9.56 118

9.55 117


years prior to 1973-74 are from Sherrod, Ward and Spurlock [2].


Reported by the Market

CThe index was computed


Research Corporation of America.

as a percentage of the 1965-68 average.


1965-66

1966-67

1967-68

1968-69

1969-70

1970-71

1971-72

1972-73

1973-74


Actual

$2.38

2.07

2.26

2.24

2.38

2.43

2.39

2.61

3.02


Indexc
107

 92

 101

 100

 107

 109

 107

 117

 135