R: Yes. Two cars.

P: And your children are eating regularly.

R: It is more comfortable. Each step is a little more comfortable.

P: Was the Lehigh activity a challenge to you? Was that one of the things?

R: Oh, my God! See, it was so different from anything I had ever done, and, Sam,
 watching that operation was unbelievable. Some times I would go in where they
 were working the phone, and just listen to the conversation, and then they were in
 the business of bringing people over by the busload from the east coast, Miami
 Beach. They would put out flyers; they would pay the bellman and the doorman
 and all the people who worked the hotels to give everybody staying there these little
 brochures [inviting people], "Have a free trip to see the real Florida."

P: And lunch?

R: "And lunch at no cost to you. Visit Lehigh Acres, a gorgeous new city in the
 making." And they would bring these people in by the busload every day.

P: The Rosens [Julius Rosen and Leonard Rosen, Gulf American Corporation] used
 that same tactic when they developed.

R: By air. They flew them in by the thousands from up north. But, you know, they sold
 20 percent of those people. I could not believe it. Of course, all the way over they
 are being hustled on the microphone by somebody. They bring them in, then they
 get them out of the bus to let them stretch their legs, [and] then they drive them
 around Lehigh. "See, here is our golf course. Here is a little shopping center being
 built here. Here are forty-two homes being built." And so on and so forth.

P: And they could show them some things under construction.

R: Oh, yes. And the reason they built the golf course and the country club so quickly
 and so early, because there really were not enough people there to really use it, was
 to show it to these prospects. Then they would serve them lunch in the very nice
 country club. Then they would break them up and put them one on one in a little
 room with a sales person. And, as I say, they would sell about 20 percent of them.

 Then one of the most interesting things they did out there was to get the first doctor
 to come to Lehigh. They advertised in all sort of journals, and agreed to build an
 office [for the doctor] and everything. That was my job, to get us a doctor, which
 I did. A young doctor, who brought his family in.

P: You put him in a room and you pressured the guy?



 -52-