at the product. It would be then Tom Weber or.... They would surround

 themselves with a lot of key people. And financially, they would use

 George and Bernie would come down. They were also directors, Bernie

 Herzfeld and George London. They would use...the idea would germinate

 with them, they were involved with. But then they would use a great

 engineering company, Rader Engineering. They used a lot of big law firms

 here.

D--So Rader was like the top engineering firm?

S--Yes. They did a lot of work. But they had used a lot of the engineering

 people too, at Cape Coral. An idea would germinate when somebody said,

 "I've got a great idea." Then they would look into it. And see what

 they would do. I guess the primary concern was marketing and then the

 product came. If they couldn't market it, the product could not come

 together. The day thing was marketing.

D--So, they would market it first, then they would see if they could deliver

 the product.

S--They would then, sometimes they'd go to Kenny and have a great idea, and

 have this and have that and they'd know they could market something,

 they'd put it together.

D--Who came up with the ideas of the different projects and stuff?

S--No, no, a lot of this stuff from the employees themselves or people.

 Plus some of the stuff they thought of themselves. They were both very

 business oriented. And they weren't adverse to taking calculated risks.

 The idea sounded good, looked good, they would take certain risks. There

 was the philosophy that when they took a calculated risk but they would

 limit the liability. They would set aside X amount of dollars to see if

 something was feasible. If it wasn't they would take a hard look at it

 and just drop it right there and take their bath. But a lot of the ideas

 came from the employees themselves plus their knowledge and experience