purchased here in the company itself. I once sat down and got some

 figures from the state as to what each person coming into the state of

 Florida by car spends in Florida. I gto a figure a lot of the people

 who fly in just for the purpose of seeing the company's properties. And

 coming in, what they spend and I developed these figures, knowing what

 our payroll was for a period of time and what we purchased in paper

 and toilet paper and all these things. And I would say in the early

 sixties, in a period of four or five years, we had either caused to

 be spent or spent ourselves. In the 200 million dollar range. Of

 course I developed them once I didn't follow through on those numbers.

 But I knew what we had spent ourselves. Knowing that we had people

 comingto the property by car and how many flew in and what the average

 spent. I developed these figures and it was a 200 and some million

 number. I don't remember what year I did it in.

D--That was just one year?

S--That was over a period of years. I don't remember when, but it was a

 200 and some million figure.

D--Did the state really recognize the impace?

S--I don't think the state recognized it. I think that parts of the state

 that were concerned really were the ones that were getting the customers.

 And again, a lot of them were directed at a lot of companies. Because of

 our aggressiveness we may have stood out.

D--Was Gulf American the most aggressive?

S--I think that at that time Gulf American was probably the biggest ani the

 most aggressive. As we grew, we became the biggest. An certainly in

 promotion at the beginning, we were the most aggressive. That was our

 way of marketing. I guess originally when we picked it up, Lehigh

 Acres was doing all the national advertising. Other than that, I

 guess Deltona did also, and General Development. We were the creative

 people. And being creative I guess we were the most aggressive, in my