in New York when he had a great idea. And he called Leonard. And he

 wanted to sell hair products.

D--So, up to that time Leonard and Jack really had not been working...

S--They had been in the same city. But Leonard had started with the

 furniture manufacturing business and Jack had been in the installment

 business. They were very close to each other. Leonard played department

 manager of the installment business, but Jack and Dorothy actually ran it.

 I worked with it as did Paul Venzi. Anyway, they, along with some other

 friends, owned Charles Antel, that was the name of the company. Charles

 Antel was originally a mail order company. It was on T.V., but you had to

 write in. You couldn't just buy products. In the last year, they went

 from city to city. With shampoo and what they called Formula 9 made of

 lanolin and other products. That became a pretty good size business at that

 time. And Gulf American sort of came out of that. We had always instructed

 out salesmen to keep their ears open for anything that sounded good, on radio

 or television. I was, at that time, the vice president or whatever it was.

 Leonard handled all of the advertising. There was a company called Televis-

 ion Advertising Associates, TAA. Along with Bernice, they handled the

 advertising. Jack was in marketing, production. I was the administrator.

 Somewhere along the way I got a call from one of our salesmen in Chicago.

 He heard a great program. Somebody was selling land in Florida. At that

 time there was a program. He was going to get ahold of one. This was

 almost a film of a T.V. broadcast. This was done and the show was going and

 you used that. Now they take them. At that time they did a movie. So

 Leonard got a kinescope of a commercial that he heard. And we watched it

 play. And it was a sales pitch on Lehigh Acres. Which sounded very good.

 It could be that we knew the people involved. I think it was Lee Ratner.

 And it sounded good to Leonard and Jack and the people. And we felt that we