HIL CO 73 page 14

 kept pulling things out, and Doyle did not know what he was pulling out. You
 know, he might throw something out: well, here is a question I want to ask you,
 and he would read it. Doyle did not do a good job in that. Excuse me, I am
 wrong. The one I am thinking about, that was Doyle's telecast. He had fifteen
 minutes, statewide television, which was expensive. Today, it would really be
 expensive. But prior to that, Farris and Doyle had a debate on television. That
 was very early on, that anybody ever did that. This was out of the Miami office,
 too, the Miami TV station. Farris carried his briefcase with him, and he kept
 pulling things out of there and looking at them and making notes. It made Doyle
 very nervous, and Doyle did not do as well on that as Farris. Farris was a hell of
 a speaker. He could articulate very well what he wanted to get across. Doyle was
 just an old common Florida cracker whose father had been governor and who
 was wealthy, because they owned thousands of acres of land. Unfortunately, he
 had bad acne when he was a kid. I do not know if you have ever seen him or not,
 but his face was really in terrible shape. So he was not attractive on television.
 And they had some very expensive people from the north, New York or
 Washington, that were his PR people, advertising. They came up with one ad
 which, in effect, said you scratch my back and I will scratch yours. That really
 played against him, because we used it. It was, you sign your name on my back
 and I will do this, or whatever.

B: This was Doyle Carlton's PR people?

C: That is right. His advertising people came up with it, and nobody could ever
 understand why. They were professional people. Every campaign hired their
 advertisers and PR people and polling people. By that time, the governor's races
 and all were getting involved in that. This was maybe the first time I was aware of
 it. So, he had some big shots from New York City, and Bill Squires was a poll-
 taker. That was early on in the 1960s, so he was just getting started. But there
 were advertisers and PR people that each candidate would have, and you paid
 them so much to come up with your advertising, to design your billboards and
 the wording on it and to tell you what you should be concentrating on in the race.
 Of course, somebody from New York had no more knowledge, about what you
 ought to be concentrating on down here than anybody. But everybody had them.
 They thought it was important. Farris had a group of people that made that
 decision about what we should do now, what we should concentrate on, where
 we are going to pick up votes by taking positions that we feel people will be more
 amenable to us than the other side. Obviously, in west Florida, it was very
 conservative, especially at that time, and that is what turned the Tribune around.
 Those were the last [votes] to come in. A lot of them were an hour behind us in
 voting anyway. The first that came in were big cities, and Doyle was way ahead.
 That is when the Tribune said, well, he is a winner. But as each county starting
 coming in, going west, we started picking up, and we passed him. If you could
 find that [headline], it would be interesting. It would be a Democratic primary in
 1960. In the Republican [primary], I do not even know who ran, but they would