FNP 51 Page 28 disaster revenue-wise, plus it doesn't inform the people. You know, I hate to think that somebody doesn't read every edition of every paper we publish, but occasionally somebody will fail to pick up a newspaper. And it gets right back; the county then won't have the bidders in there on that particular item, and on the legal advertising, we're always having somebody wanting to hit at the legal advertising. P: What about something like the services tax, when [Bob] Martinez was governor. Would that have negatively affected the newspaper? G: Yes, sir. P: How did you respond to that? G: In fact, they had a sales tax on advertising, and because of our strong leadership over there...I guess this [interview] is for historical publication. I'm not going to sit and tell you that we didn't have a lot to do with us cutting our own throats right there for a little while because we wanted to show government the impact that this sales tax was going to cause Florida. So we didn't get upset when these big companies absolutely just cut off doing any advertising in the state of Florida. We were able then to go back and say, y'all, look at the revenue we're losing. [Coca-Cola was one,] Sears was another one. These big boys. Of course, they favored it, but I know right where the master plan came from. I was sitting there amongst it. You know, we just couldn't afford to have something like this happen to us. One other state, and I think it was Idaho, or some other state, had tried it- there may have been several that tried it-but that didn't last. P: Those are two good examples of what the Florida Press Association does. G: I can show you good examples every year. P: Let me talk a little more about some broader issues. How is your audience different today, the people who read your paper, than it was in 1964? G: Well, we [have] a lot of newcomers [who have] come into this county, but we have still stuck, I guess, to our original deal, that if they want to read about something else somewhere else in the world, then they need to get a daily paper or USA TODAY or something else. Madison County is our domain, and we cover it. P: How has the county changed in thirty-five years? G: In some areas, it's made major changes. We [have] people moving in here; we call them South Florida Yankees. They come from the North and they go South, and then they get fed up with that down there and they come move up here. We're the ham between the two pieces of bread. Every time somebody tells us, well, this isn't how we do it up north,