COOPERATIVE AGRICULTURE 69


 STRUCTURE OF THE CHALLENGE
 MARKETING SYSTEM

 Following the reorganization in 1917, the history of
Challenge is one of gradual but substantial expansion This
expansion has been along three general lines-number of
affiliated locals, variety and quantity of products handled,
and number of distributing plants.

 By the close of 1939 the Challenge federation embraced
37 local cooperative units, representing some 33.000 dairy-
men in the States of California. Idaho, Colorado, Wyoming,
Oregon, Utah, Washington, and Nevada. The names of
these associations, their locations, and affiliation dates
appear in table 1. The location of each plant in the
Challenge system in 1939 is shown in figure 1.