COOPERATIVE AGRICULTURE 47


 Make cheaper credit possible.
 Make for cooperative production.
 Make for cooperation in preparation for market
 Eliminate a large percentage of the middlemen deal-
 ing in farm crops
 Get the grower a quality price when he grows a quality
 product


A Cooperative CANNOT:
 Perform miracles.
 Distribute large crops to the market at as high prices
 as small ones.
 Entirely eliminate the middleman
 Dominate markets when controlling only part of the
 crop.
 Change human nature or make a good farmer out
 of a poor one.
 Sell all the produce of all its members all the time for
 a profit (neither can this be done by independent market-
 ing).
 Monopolize supply or prevent all competition.
 Succeed if a majority of its members are disloyal.
 Wave a magic wand and remove all the difficulties
 in production and distribution
 Change low grade products into "A" grades.
 Make the weatherman cooperate even if farmers limit
 the acreage.
 However, with many of the difficulties and limitations
of cooperative marketing still to be overcome by experience
in actual operation, Florida producers may well forge ahead
in the work of building their organizations for greater
future service and permanent success.