COOPERATIVE AGRICULTURE IN FLORIDA 121

are greatly reduced. Then members and the public know
in advance what the organization stands for and what it
is trying to do Misinformation m such an organization
can do little harm

 "I believe that managers and boards of directors and,
yes, even co-op members should work hard on their infor-
mation and education program It is the life blood of a
cooperative an investment in its future strength
rather than as just an expense of the moment."