COOPERATIVE AGRICULTURE IN FLORIDA 95

 The consumer furnishes the demand for production.
He pays for.

 (1) Cost of production.

 (2) Cost of distribution.
 131 Profits of production.

 (4) Profits of distribution.

 (5) Waste of production.

 161 Waste of distribution.

 The ability to consume is gauged by the power to
earn. When so much of the consumer's earning power
goes to defray the expense of waste his consuming power
is curtailed and the market he can furnish the producer
is lessened. It behooves both the producer and consumer
to eliminate waste.

 The best statistics obtainable inform us that produc-
tion and distribution are about equal factors in establish-
ing the retail price to the ultimate consumer. We know
that this can be greatly cheapened by the producer as-
suming a larger share in the task of distribution along
lines demonstrated to be practical, efficient and economi-
cal by the larger distributing concerns of the leading
nations of the world.

 There are two general divisions of business methods:
 (1) Individual.
 (2) Collective.

 The individual method has been followed almost uni-
 versally from the very earliest to very recent times. The
 development of modern machinery, the corporation and
 the trust has eliminated this method in the larger affairs
 of the business world. There is no individual distribu-