COOPERATIVE AGRICULTURE IN FLORIDA 37

 Clipping from "Grain Producers News"
 A COOPERATIVE FAILS-
WHEN producers have more confidence in private mar-
 keting agents than in the management of their
 own cooperative.
WHEN its purposes and plans are not understood by its
 own members.
WHEN its only foundation is the promise to members
 of "Cost of production plus a profit."
WHEN members expect to make all low-price years
 into high-priced ones.
WHEN large groups of the membership persist in act-
 ing upon rumors destructive to the organization
 without first getting an explanation from head-
 quarters.
WHEN the management believes that a cooperative is
 immune from all the rigid, exacting rules which
 guide all business undertakings.
WHEN members are not given the "truth and nothing
 but the truth" about the operation of their or-
 ganization.

 A COOPERATIVE SUCCEEDS-
WHEN members have sufficient confidence in their asso-
 ciation to ignore the occasional tempt-offers of
 private dealers.
 WHEN members can talk intelligently about the plan
 and purpose of their organization and about the
 productive operations on their farms.
 WHEN the foundation of cooperation is not a promise
 of profits, but a conviction that cooperation will
 bring the best possible results under the circum-
 stances.
 WHEN members ignore rumors, always seeking the
 facts of the business.