COOPERATIVE AGRICULTURE IN FLORIDA


 SOME THINGS A COOPERATIVE CANNOT DO
 It cannot perform miracles.
 It cannot distribute large crops to the market at as
high prices as small ones.
 It cannot entirely eliminate the middleman.
 Controlling only a part of the crop, it cannot domi-
nate markets.
 It cannot change human nature or make a good
farmer out of a poor one.
 It cannot sell all the produce of all its members all
the time for a profit (neither can this be done by inde-
pendent marketing).
 It cannot monopolize supply or prevent all compe-
tition.
 It cannot succeed if a majority of its members are
disloyal.
 It cannot wave a magic wand and remove all the
difficulties in production and distribution.
 It cannot change sorry culls No. 3's to A grade or
No. l's.
 It cannot make the weatherman cooperate even if
farmers limit the acreage.

 THINGS A COOPERATIVE CAN DO
 it can standardize and help stabihze production.
 4- It can advertise and widen distribution and develop
 new markets.
 It can improve grade, pack and containers.
 ,4jt can help to improve distribution between existing
 markets.
 <-It can buy collectively.