systems (formal teaching and extension) to help agricul- turists in using technology-imbedded practices. In the U.S. Virgin Islands, again, we have a relative advantage. Having a U.S. land-grant institution present in the territory provides both formal degree education and extension education available to the residents. The Virgin Islands' Cooperative Extension Service has a successful record of conducting highly visible and useful public education programs. Entrepreneurship and rigorous use of management con- cepts to agriculture is the need of the day. In the United States, it is widely known that bad business decisions have been responsible for the downfall of many farmers. Being a U.S. territory, the U.S. Virgin Islands need to learn some quick lessons from the recent U.S. phenomenon. For a viable agricultural industry to be developed, the use of business management concepts in farm management is the key. In conclusion, I have tried to make the following points: 1) agricultural development effort must emphasize produc- tion and marketing simultaneously; 2) agriculture is a complex industry that depends on nine prime factors; and 3) research, education and application of management concepts are three impactors on the contributions of nine prime factors. These three points should then be con- sidered in formulating a well-balanced agricultural devel- opment policy, including-the provision of helpful taxation and credit facilities. 0 Figure II: The many Facets of Agricultural Development VIRGIN ISLAND SENEPOL ASSOCIATION oF sT.CROIX BOX 969, CHRISTIANSTED, ST. CROIX U.S. VIRGIN ISLANDS PHONE (809J 773-1508 A PERFORMANCE BREED FROM THE U.S. VIRGIN ISLANDS The Senepol Breed is Noted for Being: Polled Fertile Good Foragers Maternal Heat Tolerant Good Meat Production Adaptable Early Maturing Good Milk Production All interested producers with Senepol Cattle are strongly encouraged to become members and register their cattle with the Senepol Association.