170 organizational participation, and family involvement in Farm Bureau will all need to be considered by state Farm Bureau officials. State Farm Bureau officials identified approximately 66 competencies that county Farm Bureau board members should possess in order to be an effective member of their county board. These competencies were divided into four sections: leadership, political process, effective boards, and knowledge of Farm Bureau. County board members rated the importance and their proficiency of each. Gaps between importance and knowledge were determined and examined as areas for programming efforts. Why its members chose to take on additional leadership responsibilities such as serving on their county boards, their attitudes towards volunteering and the factors that motivate Farm Bureau members were examined through various scales and inventories. Motivations and attitudes towards volunteering are important to determine to best tailor volunteering efforts using the most effective motivators. Information provided in this study will allow the FFBF to tailor programming efforts on leadership development, in the hopes to "grow" a greater pool of leaders for Florida Farm Bureau and the agricultural industry.