underlying theme, which is the respondents view of serving on county Farm Bureau boards. The overall mean of this scale was 3.9. The item with the highest mean (M=5.0, SD=1.2) was "I am satisfied with the Farm Bureau organization and its goals." The item with the lowest mean was "family members have served on the board and now it's my turn" (M=1.9, SD=1.3). Several items on the scale had means, which were above the scale mean. "I believe my county Farm Bureau board is active and accomplishing it's goals" (M=4.8, SD-1.4), "I believe I work effectively with individuals and groups" (M=4.9, SD=1.5), "I understand politics and the policy development process" (M=4.0, SD=1.7), "I am able to seek out alternative solutions to problems" (M=4.8, SD=1.4), and "I am comfortable with technology and the use of email and the internet" (M=4.4, SD=2.1). Table 4-34 Why Active Members May Serve on County Farm Bureau Boards (N==98) Mean SD I am satisfied with the Farm Bureau organization and it's goals 5.0 1.2 I believe I work effectively with individuals and groups 4.9 1.5 I am able to seek out alternative solutions to problems 4.8 1.4 I believe my county Farm Bureau board is active and accomplishing 4.8 1.4 it's goals I am comfortable with technology and the use of email and the internet 4.4 2.1 I understand politics and the policy development process 4.0 1.7 I am comfortable speaking to individuals, groups and the media 3.8 1.8 I have a desire to be more involved in the Farm Bureau organization 3.5 1.7 I believe it is important to attend all Farm Bureau functions 3.5 1.6 (meetings, activities, programs, etc.) I am willing to help recruit more Farm Bureau members 3.1 1.6 I would enjoy the recognition of being a board member 2.7 1.6 Family members have served on the board and now it's my turn 1.9 1.3 Total Mean 3.9 1.6 Cronbach's Alpha 0.84 Results from this section of the survey would indicate that individuals are more likely to serve on their county Farm Bureau board when they are satisfied with the Farm Bureau organization and it's goals, because they believe that they work effectively with