Grassroots organizations have less of a problem finding people that support their cause and more of a problem motivating people to act on their convictions (Hinkle et al., 1996). Bettencourt et al. (1996) reasoned, The success of a grassroots group is attributable, in part, to the coordination and motivation of group members. The extent to which a grassroots organization encourages members to identify with the group may be important for sustained success. Group identity should facilitate coordination and motivation within the group. (p. 170) There are different types of motivations, which may inspire individuals to work for grassroots organizations. One may be whether the fruits of the grassroots effort will directly or indirectly affect members of the group (Bettencourt, 1996). Summary of grassroots organizations Farm Bureau is a grassroots organization. Grassroots organizations are organizations in which people create and join to find solutions to specific problems that affect them. Membership in these organizations is sustained by a common social identity with the organization and its' members. Individuals are motivated to join these organizations for many reasons, such as respect from their peers, benefits the organization provides, solutions to problems that affect them, and the satisfaction of working with others with similar problems to reach a common goal. Motivations of Volunteers According to Scott (2000): There are more than one million not-for-profit organizations in the U.S. with 100,000 more created each year. This sector depends on volunteers to help provide programs and services and financial support. Ninety-three million people, almost half of the population volunteers an average of 4.2 hours a week. (p. 3)